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Wealthsimple · Full-funnel campaign · Fintech
Business banking without the baggage
A full-funnel campaign built around a simple insight: business banking doesn't have to feel like traditional banking. The messaging framework carried through ads, landing pages, and lifecycle emails. Not affiliated with or endorsed by Wealthsimple.
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Wave · Content & growth strategy · Fintech
My Vision for Wave's Growth
A content and growth strategy laying out where Wave's organic and paid content should go next — audience segments, content pillars, and a roadmap for scaling distribution.
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