Selected work
Wealthsimple · Full-funnel campaign · Fintech
Business banking without the baggage
A full-funnel campaign built around a simple insight: business banking doesn't have to feel like traditional banking. The messaging framework carried through ads, landing pages, and lifecycle emails. Not affiliated with or endorsed by Wealthsimple.
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Wave · Content & growth strategy · Fintech
My Vision for Wave's Growth
A content and growth strategy laying out where Wave's organic and paid content should go next — audience segments, content pillars, and a roadmap for scaling distribution.
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Why 11+ Unit Landlords Are Ditching Property Managers
BaselaneSTR to LTR Transition Playbook: When to Shift
Baselane"Nupur is an exceptional content writer who combines creativity with strategic thinking. She consistently produced high-quality, well-researched content that made a real impact on our growth goals. She's proactive, reliable, and a great collaborator — always bringing fresh ideas to the table."
How To Grow Faster Through Community-Led Growth
beehiivAudience Growth Strategies: Best & Worst Approaches (2026)
beehiiv"What sets Nupur apart is her ingenious use of unique examples that bring her arguments to life, making her content truly stand out. Furthermore, Nupur's professionalism, excellent communication skills, and collaborative nature make her an absolute joy to work with. She is undoubtedly an invaluable asset to any content team."