5 to 9

Off Work

When the laptop is closed โ€” what I'm reading, building, climbing, and capturing.

Film & Photo
๐Ÿ“ท

Capturing

I photograph things that feel worth keeping โ€” people in unguarded moments, light at strange angles, places that have a mood to them. It's the same instinct as writing: noticing something specific before it disappears.

Candid moments & unguarded light

Somewhere in transit

Film when possible, digital when necessary

Candid moments ยท Available light ยท Travel & in-between spaces ยท Film when I can

Reading notes
๐Ÿ“–

Always mid-book

Usually three at once โ€” one dense, one light, one fiction. Reading is probably what makes me a better writer more than anything else I do. Will recommend something within three minutes of meeting you.

Finished
Bird by Bird
Anne Lamott

Required reading for anyone who writes. The permission to start messy changed how I approach every draft.

Re-reading
The Year of Magical Thinking
Joan Didion

I come back to Didion when I need to remember what precise, controlled prose actually feels like.

In progress
Thinking in Systems
Donella Meadows

Dense and worth it. Makes you see feedback loops everywhere โ€” especially in content strategy.

Next up
Big Magic
Elizabeth Gilbert

On the nightstand. Needed something generous and warm before the next difficult non-fiction.

Experiments
๐Ÿค–

Building small things

At the intersection of writing and code. Most are experiments. A few actually work. Building tools forces you to think precisely about problems โ€” which makes you a better writer.

EXP / 001
AI-assisted content briefing system

A workflow that uses LLMs to generate structured briefs from a handful of inputs โ€” audience, angle, goal. Cuts brief-writing time significantly.

Writing + AI
EXP / 002
Prompt library for content marketers

A curated set of prompts for common content tasks: research synthesis, outline generation, tone adjustment. Built from real workflows.

Tooling
EXP / 003
Content performance pattern tracker

A simple tool to identify which article structures, angles, and formats perform best โ€” across clients, across time.

Research
EXP / 004
Audience voice extraction

Using AI to pull recurring language patterns from Reddit threads and reviews โ€” then feeding it back into content briefs for better resonance.

Research + AI
Outdoors
๐Ÿง—

Rock climbing

My favourite way to completely switch off.

The only thing
that fully clears
my head.

There's something about the focus climbing requires โ€” you genuinely can't think about work when you're figuring out a route. Your whole brain is occupied with the problem in front of you.

Outdoor bouldering, sport climbing, and occasionally convincing friends it's fun. Always looking for the next problem to solve โ€” on the wall, not a spreadsheet.

Outdoor
Bouldering
Sport
Climbing